Exposition L'Art Francais - Jules Cheret (p.137)

Cheret poster reading "Charity for night shelters; exhibition of French art under Louis XIV and Louis XV at the Ecole des Beaux-Arts, 17 quai Malaquai [, Paris]; admission 2 francs, Sundays 1 franc; open from 10 A.M. to 6 P.M.; night shelter, open at 7, closed at 9 P.M." 1888. - Jules Cheret (French; 1836-1932) Leading lithographer; set up his own shop, specializing in posters, in 1866 (in 1881 this shop became part of the Imprimerie Chaix, publishers of Les Maitres de l'Affice); after selling shop, continued doing commercial graphics, but also painting, tapestry cartoons, etc.; combining rococo grace and modern Parisian elegance, created a true poster style (rather than imitation of oil paintings); first major poster artist to draw directly on lithographic stone.