Deuxieme Salon du Cycle - J. -L. Forain

This poster announces the second bicycle show, to be held in October 1894, at the Palace of Industry in Paris. These exhibitions of bicycles and bicycle parts were an important element in the marketing of bicycles as well as a major social event. All of the manufacturers showed their latest models, as did the prospective customers. Forain is best known for his book designs and numerous illustrations for leading periodicals such as Le Rire. He produced few posters but this one is widely, and correctly, regarded as his finest.